Pinaco & Co journey

Why us?


We add value – unique value built on commitment to excel in what we do and our aspiration to be a gateway of investment opportunities for startups.

At Pinaco & Co, we understand that “the continent of Africa has staked its position as the cornerstone of the world’s future.” According to GABI, Africa is now positioned to be the most important driver of global business with a $2.5 trillion market opportunity. Every sector of the continent’s economy from manufacturing to agriculture to services to finance is on a growth trajectory.

By 2050, one in every four people in the world will be African – offering a massive consumer and business market. The Africa Continental Free Trade Area Agreement will fuel trade and investment opportunities within the continent as well as the world. At Pinaco & Co we understand Africa’s growth trajectory and we want to be of it.

Eswatini’s start-up economy is underdeveloped and lacks alternate funding options, specifically venture capital (VC). Projected to reach US$708.6 billion by 2028, VC funding is flowing into many African countries, except Eswatini. P&C wants to help change this.

The global venture capital investment market size reached US$284.8 Billion in 2023 and is expected to reach US$1,310.8 billion by 2032, exhibiting a growth rate (CAGR) of 17.9% during 2024-2032. Through our three-tier services (startup marketplace, brand consultancy and capital raising), we want to create basis for a global investment case for Eswatini startups that will enable them to get a piece of this pie. It’s all in the numbers; show me the numbers – Strive Masiyiwa.

To be the premier gateway of venture capital investments into Eswatini and the rest of Africa.

Connecting startups with investors to drive job creation and advance Africa’s economic transformation.

  • Innovation
  • Customer-driven
  • High performance
  • Integrity
  • Trust